Privacy Policy
Last updated: 11 October 2026
drealtix is a real estate CRM and analytics platform operated by Deviyan Infracon Pvt Ltd (“we”, “us”). This policy explains what information the platform handles, how it is used, and the choices available to you. drealtix is a business tool used by real estate agencies to manage their own leads, properties and customer communications.
Who the data belongs to
drealtix is a multi-tenant application. Each agency (“the organization”) that uses drealtix is the controller of the customer data it enters, and Deviyan Infracon Pvt Ltd processes that data on the organization’s behalf to provide the service.
Information we collect
- Account data — the names, email addresses and roles of the staff who sign in to the platform.
- Customer & lead data — contact details (name, phone, email), enquiry and interest information, site-visit and booking records that an organization enters about its own leads.
- Property data — projects, units, pricing and availability managed by the organization.
- Messaging data — the content and delivery status of WhatsApp messages sent to or received from leads through the platform, and of the account emails we send to users (such as verification, password-reset and reminder emails).
- Files — photos, documents, videos and voice notes that an organization uploads or that its leads send in WhatsApp chats, stored against the relevant lead or project.
- Shared-link activity — when staff share a property page or file with a lead as a private link, we record when the link was opened, how many times, and whether the walkthrough or a file was opened, so the agent can follow up. We do not use cookies or tracking pixels on these pages, and the visitor’s IP address is not stored with the lead’s record.
- AI usage records — when the AI assistant is used, which feature was used, the amount of AI processing and its cost, for credit billing.
- Usage data — basic technical logs needed to operate and secure the service.
- Website analytics — on drealtix.com and our blog, Google Analytics cookies are used to count visits and see which pages are read, only if you accept them in the cookie notice. You can change your choice at any time with “Cookie preferences” at the bottom of those pages. These cookies are not used inside the CRM or on shared property links.
How we use information
- To provide the CRM, analytics and communication features.
- To send and receive messages that an organization chooses to exchange with its leads.
- To authenticate users and keep each organization’s data isolated.
- To maintain, secure, and improve the service.
We do not sell personal information, and we do not use customer or lead data for advertising.
WhatsApp messaging
drealtix integrates with the WhatsApp Business Platform (Meta Cloud API) so that an organization can message its own leads from within the CRM. When enabled:
- Messages are exchanged only with contacts the organization already manages as leads, and only where permitted by WhatsApp’s policies.
- Message content and delivery/read status are stored against the relevant lead so staff can see the conversation history.
- Message data is subject to Meta’s own terms and privacy policy while in transit through the WhatsApp Business Platform.
AI assistant
drealtix offers optional AI features that help staff work their WhatsApp conversations: chat summaries, reply suggestions and picking lead details out of a conversation.
- The AI runs only when a staff member presses an AI button. It never reads conversations on its own or in the background.
- To produce the answer, the relevant conversation (up to its latest 80 messages) and basic lead details such as budget and requirement are sent to our AI provider, Anthropic PBC, which processes them on our behalf. Under Anthropic’s commercial terms this data is not used to train its models.
- Results are shown only to the staff member. Lead details suggested by the AI are saved only if the staff member confirms them. We keep the latest “buying signal” (for example “Ready to book”) on the lead and a usage record for billing.
- AI output can be wrong. Staff should review it before sending or relying on it.
Sharing
We share information only with the service providers needed to run the platform — such as our hosting provider, the WhatsApp Business Platform (Meta) for messaging, our AI provider (Anthropic) when the AI assistant is used, our email delivery provider, and Expo for mobile push notifications — and only to the extent required to deliver the service. We may also disclose information where required by law.
Retention
Data is retained for as long as the organization maintains its account, or as needed to comply with legal obligations. An organization may request deletion of its data by contacting us.
- Each organization can choose to delete WhatsApp chat files automatically after 30 or 90 days (files marked “Keep” are excluded).
- Private links expire: file links after 30 days and property pages after 60 days.
- Backups are kept for 14 days.
Security
Access is protected by authentication and per-organization data isolation, and the service is served over encrypted (HTTPS) connections. Shared links use long random addresses that cannot be guessed, and files that could run as web pages are always downloaded rather than opened in the browser. No method of transmission or storage is completely secure, but we take reasonable measures to protect the information we hold.
Your rights
Depending on your location, you may have the right to access, correct, or request deletion of your personal information. Because each organization controls its own customers’ data, requests about lead or customer records are handled by the relevant organization; contact them directly, or contact us and we will help route the request.
Contact
Questions about this policy or your data can be sent to [email protected].